Privacy Policy

This Privacy Policy explains how Lume collects, uses, discloses, and safeguards information when you (a) simply visit our marketing website to learn about or purchase LumeOS ("Site Visitors"), or (b) sign up for and use our software-as-a-service platform (the "Service," and such users, "Customers"), which is built on and operated through licensed third-party CRM/marketing-automation infrastructure. By browsing the site or using the Service, you agree to the practices described here.

1. Information We Collect From Website Visitors

Even if you never create an account, visiting lumeinsights.net collects some information about you:

• Lead & contact forms. When you request a demo, book a call, download a resource, or start a free trial, we collect the name, business name, email, and phone number you submit.
• Cookies & site analytics. We use cookies and tools like Google Analytics to understand which pages you view, how long you stay, referral source, and general device/browser information.
• Advertising & retargeting pixels. We may use Meta (Facebook/Instagram), Google, LinkedIn, or TikTok pixels to measure ad performance and show you LumeOS ads on those platforms after you visit our site. These platforms set their own cookies and are governed by their own privacy policies.
• Live chat / chatbot. If you message us through an on-site chat widget, we collect the content of that conversation and any contact details you provide.

2. Information We Collect From Customers

Account information. Name, business name, email address, phone number, billing address, and payment details when you sign up for or purchase the Service.

Customer data you upload. Contact records, leads, appointments, messages, and other business data you input or import into your Service account ("Customer Data"). You remain the owner and controller of your Customer Data; we process it on your behalf to provide the Service.

Usage & device data. Log data, IP address, browser type, pages visited, and similar analytics collected automatically via cookies and similar technologies.

Communications. Records of support requests, emails, and other correspondence with us.

3. How We Use Information

• Respond to consultation call bookings, demo requests, trial sign-ups, and sales inquiries submitted through the website.
• Follow up with website leads via email, SMS, or phone about LumeOS; where required, only with your consent, and always with an opt-out.
• Provide, operate, maintain, and improve the Service for Customers.
• Process payments and manage subscription/billing.
• Send transactional communications, product updates, and, where you've consented, marketing communications.
• Measure and optimize our own website/ad performance (analytics, retargeting).
• Provide customer support and respond to inquiries.
• Detect, prevent, and address fraud, abuse, and security issues.
• Comply with legal obligations.

4. Marketing Communications to Website Leads

If you submit your email or phone number through a form on our website (e.g. to book a demo, start a trial, or download a resource), LumeOS may contact you with information about our Service, including promotional offers. You can opt out at any time by clicking "unsubscribe" in any email, replying "STOP" to any SMS, or contacting us directly or sending us an email at [email protected]. We do not sell website-visitor contact information to third parties.

5. SMS, Email & Marketing Automation Features (Customers)

The Service enables you to send SMS, email, and other messages to your own contacts. You are solely responsible for obtaining all legally required consent from your contacts and for complying with applicable laws, including the U.S. Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and equivalent regional regulations, before sending any message through the Service. LumeOS acts as a data processor for messages you send on your customers' behalf.

6. How We Share Information

We do not sell your personal information. We may share information with:

• Infrastructure & sub-processors. The underlying CRM/automation platform provider that powers the Service, payment processors, hosting providers, and other vendors who process data on our behalf under confidentiality obligations.
• Integrations you enable. Third-party tools you choose to connect (e.g. calendars, payment gateways, ad platforms), governed by that provider's own privacy terms.
• Legal & safety. When required by law, subpoena, or to protect the rights, property, or safety of LumeOS, our users, or others.
• Business transfers. In connection with a merger, acquisition, or sale of assets.

7. Data Retention

We retain account and Customer Data for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data, subject to legal retention requirements.

8. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights & Choices

Depending on your location, you may have rights to access, correct, export, or delete your personal information, and to opt out of marketing communications. To exercise these rights, contact us at the details below. Residents of the EEA/UK, California, and other jurisdictions with specific privacy laws (GDPR, CCPA/CPRA, etc.) may have additional statutory rights, including a right to opt out of the "sale" or "sharing" of personal information for targeted advertising, which our retargeting-pixel use may trigger under some state laws.

10. Cookies & Tracking Choices

We use cookies and similar technologies to operate the site and Service, remember preferences, analyze usage, and power retargeting ads. On your first visit, our cookie banner lets you accept or decline non-essential (analytics/advertising) cookies. You can also control cookies through your browser settings or opt out of interest-based ads via each ad platform's own preferences (e.g. Meta Ads Settings, Google Ads Settings). Disabling cookies may limit site or Service functionality.

11. Children's Privacy

Our website and the Service are not directed to individuals under 18. We do not knowingly collect personal information from children.

12. International Transfers

Information may be transferred to and processed in countries other than your own, which may have different data protection laws.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new effective date and, where required, provide additional notice.

14. Contact Us

Questions about this Privacy Policy? Contact us at [email protected].